{"product_id":"dirty-hinoki","title":"DIRTY HINOKI","description":"\u003cp\u003eGrounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle. \u003ca rel=\"noopener\" title=\"personalized discovery set\" href=\"\/products\/personalized-discovery-set\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOP:\u003c\/strong\u003e Lemon, Cedar, Nutmeg, Thyme, Pine\u003cbr\u003e\u003cstrong\u003eHEART:\u003c\/strong\u003e Hinoki, Cypress\u003cbr\u003e\u003cstrong\u003eBASE:\u003c\/strong\u003e Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense\u003c\/p\u003e\n\u003ch6\u003eFRAGRANCE STORY\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eWhat does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or S\u003cem\u003ehinrin-Yoku\u003c\/em\u003e, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 300;\"\u003eThe smooth, citrusy, and herbal note of hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from Himalayan cedar, cypress, elemi, Siberian fir, and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki’s \u003ca href=\"https:\/\/jphysiolanthropol.biomedcentral.com\/articles\/10.1186\/s40101-015-0082-2\" title=\"Research article about the effects of hinoki oil\" target=\"_blank\"\u003eproven ability\u003c\/a\u003e to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, we’ve used shinrin-yoku as our muse and taken a deep dive into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003ca title=\"Go to the Heretic blog post about Ben Page\" href=\"http:\/\/www.hereticparfum.com\/blogs\/i-am-heretic\/ben-page\"\u003e\u003cstrong\u003eGO TO OUR BLOG\u003c\/strong\u003e\u003c\/a\u003e to learn more about forest bathing with Ben Page, forest therapy guide and expert on the topic of Shinrin Yoku.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eLooking for some sonic inspiration? Check out or Dirty Hinoki playlist to get in the mood for some nature magic! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/open.spotify.com\/embed\/playlist\/4nOqfyMHWFmDTaS4pv6BSf?theme=0\" width=\"100%\" height=\"380\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch6\u003eHOW TO WEAR\u003c\/h6\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003eOur fragrances are gender-neutral and made for everyone. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eAPPLICATION: \u003c\/strong\u003eWe use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 300;\"\u003e\u003cstrong\u003eLAYERING: \u003c\/strong\u003eWe also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations. \u003c\/span\u003e\u003c\/p\u003e","brand":"HERETIC PARFUM","offers":[{"title":"15ML","offer_id":49287510786291,"sku":"HR47F015","price":65.0,"currency_code":"USD","in_stock":true},{"title":"50ML","offer_id":49287510819059,"sku":"HR47F050","price":165.0,"currency_code":"USD","in_stock":true},{"title":"100ML","offer_id":49287510851827,"sku":"HR47F100","price":275.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6267\/3651\/files\/Dirty-Hinoki-50ml.jpg?v=1782153915","url":"https:\/\/nocturnesalem.com\/products\/dirty-hinoki","provider":"Nocturne LLC","version":"1.0","type":"link"}