The Shop

18 Front Street, Salem, MA 01970
Open 7 days a week from 11am - 6pm

Nestled in the heart of Salem, Massachusetts, Nocturne is a dark romantic boutique celebrating the artistry of the night. We curate unique, thoughtfully crafted goods and experiences that inspire wonder, creativity, and connection. Dedicated to supporting independent artists and fostering community, Nocturne is an eclectic haven where beauty and mystery intertwine.

Nocturne is more than a boutique. It is an ever evolving dreamscape, shaped by the passion and imagination of those who bring it to life. Every artist whose work graces its shelves, every visitor who lingers in its shadows, and every team member who tends to its magic leaves an indelible mark. The store hums with their energy, reflecting the individuality, creativity, and devotion of those who call it home. Within its walls, Nocturne holds not just one dream, but many, woven together into a place where inspiration lingers in the air and the night is always alive with possibility.

  • Kimberly Hill

    Owner & Creative Director

    Kim spent 20 years as a Chief of Staff before bringing her dream to life: Nocturne, a dark romantic boutique and her ultimate love child. With a Master’s in Digital Communications and an artist’s eye, she curates every detail, from enchanting spaces to bookshelves arranged with near spiritual precision. An Aries Sun and devoted champion of small creators, Kim is equal parts business mastermind and chaos demon. Though she plays grown up in her office across the street, Houdini’s jail cell as she calls it, she is often in Nocturne stirring up mischief, making people laugh, and ensuring the magic never fades.

    Follow the Chaos 
  • Michael Hill

    Owner & Operations

    Mike spent over 20 years wrangling the chaos of grocery stores before fate, and maybe a little magic, led him to Kim in his hometown of Baltimore on April Fools’ Day 2019. Sensing their energy was unstoppable, he was right, they packed up, moved to Salem, and made their dream a reality. Nocturne would not run without Mike. He is the backbone, the problem solver, and the calm in the storm. A true Cancer, he is the store’s steadfast guardian, keeping everything and everyone from spinning into the abyss, while somehow always knowing when you need a snack.

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  • Codie Crowley

    Store Manager & Mascot

    When Kim and Mike met Codie in February 2023, it was love at first sight, and honestly, how could it not be? With years of experience in just about everything and an effortless ability to keep Nocturne running smoothly, she is the heartbeat of the shop. A true Pisces, she balances eerie storytelling with boundless patience, motherly kindness, and just enough otherworldly charm. Author of Here Lies a Vengeful Bitch, with Body Count coming in 2026, she is a lifelong ghost story enthusiast, Salem local, and the proud owner of possibly haunted dolls. Nocturne would not be the same without her.

    More About Codie Crowley 
  • Natasha Rusilko

    Coven Communications Director

    Natasha joined us first as a friend and quickly became a collaborator we couldn’t imagine doing this without. A self described vampire witch with a love for horror, healing, and all things a little magical, she blends strategy with personality in a way that feels effortless and deeply human. A horror obsessed nerd with Star Wars tattoos, a soft spot for tarot and astrology, and a habit of dropping the perfect meme exactly when you need it, she brings both depth and humor to everything she touches. At Nocturne, she channels that same energy into helping us tell our story, grow our digital presence, and dream up new experiences, and we feel very lucky to be just one of the many beautiful things she pours her magic into.

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  • Jerry Moore

    Top Shelf Salesman

    Jerry moves easily between digital and natural worlds, splitting his time between video games, tech, and whatever new gadget has caught his attention. When he steps away from the screen, he’s usually outside, exploring and taking in the quieter side of things. With a deep love for animals and a fascination with insects, he notices details most people miss. His calm energy and ever helpful attitude make him a steady, grounding presence, and a genuinely fun addition to the Nocturne crew. His height also comes in handy for reaching the impossible and adding a subtle layer of security we all appreciate. He also serves on the board for the inaugural Salem Renaissance Faire: No Kings! Only Jesters!

    Learn more about the Salem Ren Faire 
  • Mandy Ness

    Personality Hire

    Mandy proudly claims the title of personality hire, and honestly, she’s not wrong. Effortlessly cool, wildly funny, and just the right amount of chaotic, she brings an energy to Nocturne that can’t be taught. A true New Englander and self-proclaimed Kitschstress of the Dark, she lives for vintage décor, bold aesthetics, and a good craft project. Her laughter fills the shop every Sunday like the world’s most delightful haunting, and Nocturne wouldn’t be the same without her wit, warmth, and knack for turning every interaction into pure entertainment.

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  • PJ

    The Scholar

    PJ has been part of Nocturne’s crew since our very first Halloween, and every year, we count down the days until she’s back. Proudly Black, queer, and neurospicy, she’s a practicing witch with a love for speculative fiction, mythology, and all things that sparkle, making Nocturne the perfect fit. By day, she’s a tech wizard with an MIT background, managing high level software projects, and by night, she’s enchanting customers with book recs and Libra energy. Want to make her smile? Talk anime, but be warned, you might be there a while. We just keep hoping one year, she forgets to leave.

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  • Lauren Reilly

    Drama Queen, Future Oscar Winner

    Lauren was born for storytelling, whether on stage, on the page, or in a perfectly timed, delightfully dramatic moment at Nocturne. With a background in drama from both Philadelphia and London, plus creative writing studies up and down the East Coast, she’s a true Jane of all trades. A self published author, a master of words, and the creator of multiple viral characters on TikTok (@glamourpossum), Lauren effortlessly blends wit, wisdom, and just the right amount of theatrical flair.

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